The new PL Clothing spring packs collection is now available at AUGUSTE. The Amsterdam based brand, founded by graphic artist Pieter Ceizer, is known  for its hand drawn typographical statements and represents a positive lifestyle. Shirts, teeshirts, jackets, crew neck sweats & snapbacks, they’re all at AUGUSTE !

Reebok celebrates the 25th birthday of its iconic Workout model with the release of new colorways. Brown suede, metallic D-ring eyelets and an outsole with flecks of blue define this model that should nicely get you through to the warmer weather of spring… Price : 85 euros

DJ Gero, our long-time friend, collaborator, maker of AUGUSTE compilations, AUGUSTE official DJ, DMC champ and party rocker DJ has finally launched his website ! www.dj-gero.com is full of music to listen & download, news and plenty of other cool stuff  ! Check it out here. Big up DJ Gero !

This is the second style of the 2012 Basquiat Pumps. The third one has sadly been cancelled by Reebok. We had received them in advance a few weeks ago but they sold so fast that we didn’t have the time to post about them. NOW THEY’RE BACK ! So for those of you who didn’t Read more…

Brooklyn’s Good Wood sent us its new range alongside some of their classics jewels. Prices : from 15 euros to 65 euros  

Qhuit,the Parisian brand, has released its spring collection at AUGUSTE. Some classic stuff in new colorways and great new materials in the “Qhuit spirit & way of life”. They are all made in Europe with a high quality standard. We have other articles and more colors available than just the ones you see below !

Last night, the 46th Superbowl saw the NY Giants win over the New England Patriots in the very last minute of the game. If you want to rep the winning team, just come by the store, we have the champions’ hat available for you… Price : 35 euros  

Poyz & Pirlz released some new sweaters, crew necks and hoodies, available right now at your favorite shop ! Price : crewnecks 59 euros, hoodies 75 euros

The latest New era capsule collection, a collaboration with renowned Belgian graffiti artist Bue The Warrior is available at AUGUSTE. 2 snapbacks and 2 fitted hats. You can check out some of his work on his flickr. Price :  from 35 euros (snapback) to 45 euros (fitted) // available on AUGUSTE online store

We’ve received a bunch of new books at the store, including the latest releases by famous editing company Gestalten. Since The Lazy Dog has closed its doors, AUGUSTE is probably the best spot in Bastille to find the coolest books so feel free to cruise by and check our selection.